I'll be honest I am that lazy engineer...
And I never liked overcomplicating things. Because building a reliable and scalable business can be so simple. Simple...but not necessarily easy.
Otherwise everyone would do it already.
But most coaches like to overcomplicate things. And get in their own way...and that's what creates problems.
BUT when you know EXACTLY what to do to:
- scale consistent lead generation
- enroll more clients at higher prices
- position yourself as the "guru" in your space
- and deliver the highest quality service at scale
And you have the right team looking over your shoulder to make sure it gets done RIGHT, and the mindset, beliefs, and community to support you...it becomes much easier.